Advertise with us!
Open Fairways offers you a unique opportunity to reach passionate and discerning golfers from throughout Europe. Asia and indeed from around the globe.
Why advertise with Open Fairways?
Each year thousands of enthusiastic golfers depend on Open Fairways Golfer's Passports to
guide them to the many world-rated courses in Europe and Asia to enhance their golf
experience.
Endorsed by Nick Faldo for the past 11 years, Open Fairways has established a well-deserved reputation for quality, professionalism and most importantly for both our advertisers and customers.
Open Fairways is also used by a diverse range of blue-chip companies and organisations as corporate gifts to clients, customers and staff, e.g. Bank of Ireland, The Royal Bank of Scotland Group, IBM, The Civil Service, Oracle, Allianz, Allied Irish Bank, Brother UK and Coca Cola to name but a few.
With golf recognised as the No. 1 corporate leisure activity, advertising with Open Fairways will put your organisation in front of corporate decision makers from every corner of the British Isles.
Now with our Open Fairways online program we anticipate exponential growth in membership and hundreds of thousands of web visitors.
Open Fairways advertising
Members Directory Advertising
Open Fairways has six main-line products:
Golfer's Passport to Asia
Golfer's Passport to Australia
Golfer's Passport to Scandinavia
Golfer's Passport to Great Britain
Golfer's Passport to Ireland
Golfer's Passport to Northern Ireland
In total over 25,000 Golfer's Passports are distributed annually, making Open Fairways the British Isles undisputed market leader in incentive golf promotion in terms of both quality of product and level of promotion.
In addition to the above mentioned Golfer's Passports we also produce a number of tailor made products for prestigious organisations including The Northern Ireland Tourist Board's Golfer's Passport and The Wales Tourist Board's Golfer's Passport. Samples of the Open Fairways range of directories and advertising rates are available on request.
Website advertising
The Internet provides a perfect medium to promote our golf courses and hotels. Each establishment has a full page on this award-winning website*, exactly as they appear in the Open Fairways printed directories.
* www.openfairways.com won the Chartered Institute of Marketing - Electronic Marketing Award 2000.
This has directly lead to a new dimension within Open Fairways . The on-line membership programme, where member's receive their Open Fairways Green fee and Hotel Privilege Cards and rely solely on the website for all the establishments offer details, address details, photographs and telephone numbers.
This ensures that your banner advertisement will receive:
Year round guaranteed return visits
Thousands of unique visitors from around the world. This is evidenced by the fact that the
Open Fairways Golfer's Passports were ordered on-line at this site from over 20 different
countries world-wide last year.
The first Open Fairways website without any planned promotion is now averaging approx. 25,000 page hits/month or 5,000 unique visits/month.
Advertising positions are available on nearly every page of the site and can be positioned to optimise target and frequency objectives. Rates available on request.
How are the Open Fairways Golfer's Passports promoted?
For the last 11 years Open Fairways has been promoted to avid golfers.
A summary of the Open Fairways marketing mix is detailed below -
Direct Marketing Campaigns
Direct Advertising in newspapers, magazines etc.
Staff schemes with reputable organisations
Corporate gifts
Direct promotion via exhibitions
Strategic alliances with a diverse range of companies and major organisations - both domestic and overseas.
Direct mail to organisations such as the Oxford & Cambridge Golf Society & Golf Monthly subscribers
On-line advertising
Email messaging
Why advertising with Open Fairways is a success?
Quality product sets it aside as undisputed market leader.
High level of brand awareness through continuous marketing
Open Fairways offers the best way to stretch the golfing pound ensuring ever-increasing popularity.
Regular usage over 12 months ensures your corporate message is kept in front of potential customers.
ABC1 membership profile.
Award-winning website.
Unique endorsement from 6-time major winner Nick Faldo.
Retained golf product
As such advertising with Open Fairways will put your company-
In front of the right audience
Via the right medium
At the right price.
